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Lodging

Hotel Feasibility Study

Get a fast, independent read on a lodging site — projected ADR, occupancy, and RevPAR, with room and total revenue by segment and market type — before you commission a full Smith Travel study or pitch a lender.

$399 / $999 screener or full study
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What the study projects

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ADR, occupancy & RevPAR — Projected average daily rate, stabilized occupancy, and revenue per available room for the property’s segment and market.
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Room & total revenue — Annual room revenue plus the amenity streams that fit the segment, rolled into a stabilized total.
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Segment & market fit — How the segment (economy → luxury) and market type (urban, suburban, airport, highway, resort) shape rate and occupancy.
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Site & demand context — The demand drivers and competitive context around the site that support — or cap — the projected performance.

Why a hotel is its own question

Lodging runs on ADR and occupancy, not retail gravity. Rate and occupancy swing hard by segment and market type, so the study frames the property against segment and market averages to give you a fast, honest first-look band.

A bankable hotel feasibility requires a Smith Travel (STR) comp-set study. This is a first-pass screen — a quick, independent read to decide whether a site is worth the deeper, more expensive diligence, with deliberately wide bands.

How it works

Enter the site address and describe the build. Site Scouts pulls the trade-area demographics, competition, and traffic for that exact location, runs the demand model, and returns a structured feasibility report — a clean PDF plus an interactive dashboard — from any US address, in a fraction of the time and cost of a traditional study.

Benchmark-grade, independent, and yours to act on. The report is a modeled estimate anchored to industry benchmarks — a strong first-pass feasibility read — not a guarantee of results. Verify against local comparables before you commit.

Frequently asked questions

What is a hotel feasibility study?

An independent analysis that projects a lodging property’s ADR, occupancy, RevPAR, and revenue at a specific site, based on the segment, market type, and demand context around it.

How much does a hotel feasibility study cost?

Site Scouts offers a $399 screener for a fast first-look and a $999 full study — for any US address, far faster than a traditional lodging study.

Does this replace a Smith Travel (STR) study?

No. A bankable hotel feasibility needs STR comp-set data. This is a benchmark-grade first-pass screen — use it to decide whether a site is worth the deeper, STR-based diligence, not as the final word for financing.

See what your site can do

An independent hotel feasibility study from any US address — $399 / $999. Scout it first.

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Other feasibility studies

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